Design Strategy in Medical Technology

Effectively and efficiently transform business goals into innovations.

We can be the agile component for your company that recognizes potential through new perspectives and creative processes and translates it into tangible visions. Not only user requirements play an important role here, but also market requirements, regulations and trends. By taking a holistic view, our design approach can analyse and visualize complex interrelationships. This allows crucial findings to be communicated and evaluated at an early stage. In this way, we consistently drive your innovation processes forward and help you to develop future-oriented medical products that are highly competitive.

One of our methods: 360° Pic-up Know at an early stage what is important. Simulate development processes and correctly assess potential. A holistic analysis helps to plan product developments better before high costs arise.

Express the potential of your brand.

A clear and effective brand strategy is the key to your company's success - also in medical technology. With a clear brand direction and a strong brand essence, you create a unique identity that sets you apart from the competition. It encourages employees and customers to identify with your brand and creates an unmistakable experience that builds trust and promotes customer loyalty.

At the same time, the brand strategy provides a clear mission statement for your internal communication. By seamlessly integrating this mission statement into the development processes, you can make future decisions in a targeted and successful manner. A consistent and memorable brand design expresses your identity and effectively communicates your values and messages to your target group. In this way, you can increase your brand awareness and competitiveness in the long term and create a recognizable image.

We work closely with you to develop and visually express your unique brand identity. We create your brand's mission statement and help you realize your full potential.

Consistent look and user experience across all your brand touchpoints.

Optimize your brand perception and increase the identification of employees and customers with your entire product portfolio. With our holistic design approach, you can increase the differentiation and independence of your medical products in the market environment and ensure a consistent operating philosophy that inspires users and guides them safely through your products.

The strategic analysis of your portfolio enables us to develop overarching design principles that serve as guidelines for internal product development processes and create structure and clarity in your portfolio. Our team of experienced designers takes into account not only the aesthetics, but also the user needs and technical requirements of your portfolio. We bring these design principles together in a style guide and ensure a consistent brand portfolio for every design measure in the future.

Sustainable design in line with the needs of the healthcare industry.

Better health care and treatment remain the top priority in medicine. However, the impact this care has on our environment has long been neglected. The healthcare sector remains a large producer of single-use products and packaging. Reducing these disposable products and moving to a circular economy is urgently needed. Better reprocessing of medical instruments and more efficient use of materials can offer great added value in this regard.

Our partner agency Milani in Switzerland specializes in eco-design and circular economy. Their strategies and principles are marketable and can contribute to entrepreneurial success in the long term. Together with you, we develop sustainable solutions that meet the market needs of the healthcare industry.