We are
Medical technology and life sciences are in our blood! We love to unleash our creativity under these highly regulated framework conditions. In the service of healthcare professionals and for patients to have a better quality of life.
Strength & courage,
to shape the future
Emotio and Ratio determine our everyday life. The brand WILDDESIGN is both: Impulsive and orderly, extroverted and introverted, opposites united:
WILD is our creative side and stands at the beginning of our design work.
DESIGN stands for our competence and the ability to get to the heart of things.
Next Generation Medical Design
What exactly that means, we define together with you in our projects.
Among others: Laboratory equipment, surgical instruments for laparoscopy, microsurgery and neurosurgery, surgical ophthalmic lasers, infusion pumps, cardiac catheter systems, bioprocessing systems, intensive care ventilators, anesthesia equipment, melanoma diagnostics, sterile packaging systems, heart-lung machines, surgical support arms and carts, operating room lights, point-of-care diagnostics, orthotics, wearables for various therapies, endoscopes and cleaning systems, and more.
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Design is all about people!
Design is made by people - and so are companies. Folkwang graduate Markus Wild started in 1990 with the vision of a unique office for product design in the middle of the Ruhr region - which is not conventionally easy to do.
In the meantime, many things have changed rapidly, but the cohesion, partnership and close friendship of the various designer personalities have contributed decisively to the fact that WILDDESIGN today stands as it does.
From the Ruhr area - To the leading German medical design agency
6 x principles-guided design
Good medical design can usually be reduced to a handful of principles. For us, it is these six universal principles that determine and shape our creative work.
People-Centered
Everything we design is thought from the human or the user. We avoid unnecessary details and design for greater clarity and comprehensibility. For us, inspiration comes from the observation and study of use.
Lean Design
Through lean, cost-conscious design, we create durable and sustainable products and pay attention to resource and energy efficiency in the details.
Smart Validation
Wherever possible, we build verifiable artifacts with the simplest means and test them as early as possible. We make development progress and decisions tangible in the best agile sense.
Consistency
We achieve the greatest possible recognition and integration into the brand through principle-led design.
Independence
We base our design on good and surprising ideas that have the potential to be unique.
Simplexity
We try to simplify the growing complexity of our living environment for the user and make it as intuitive as possible to use. In doing so, we combine physical design and digital design to create a coherent overall experience.
Leadership & Future
This is how we grow into the next generation. Through our coordinating leadership and the local operating teams, each of which displays important technical characteristics, e.g. usability engineering, design for manufacturing, or digital design, and makes them available to our customers and to WILDDESIGN as a whole.
Responsible persons in your area
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Strong long-term partnerships with proven industry experts give us the ability to take on almost any challenge in the field of MedTech development. We rely on cooperation - because it's better!
