NEUE VERPACKUNG, one of Europe's leading packaging magazines, published two detailed articles on packaging design by WILDDESIGN in its July issue.

1. the black Fissler premium packaging for the Chinese market was developed by us in 2011/2012 in cooperation with Fissler China and then realized by the German producer Gissler & Pass.

2. the VYON packaging line serves as an exciting case study for the interaction between brand and packaging.

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The black Fissler Premium Pack - robust and luxurious

Asia is different - Fissler knows that too. The traditional German cookware manufacturer has therefore developed a combined transport and sales packaging that is specially tailored to the specific needs of the Asian markets. This development began at WILDDESIGN in 2011. The two teams in Shanghai and Gelsenkirchen intensively analyzed the requirements of Chinese customers and created the "black PremiumPack" as tailor-made transport and product packaging with a gift character. It was finally implemented together with Fissler's partner from the corrugated cardboard industry, Gissler & Pass. In 2012, Gissler & Pass received the German Packaging Award for this. Congratulations!

VYON cosmetics line - from product to brand product through consistent design

Do good and talk about it - this, or something similar, is the task for start-up companies that want to establish their new developments on the market. Not an easy task, as the founders of cosmetics provider Vyon Beauty found out. With the support of Wilddesign, however, they succeeded.