March 2009 | Case study about design development at the Chinese laboratory technology specialist PreeKem - including UI design and brand development.

Preekem - Microwave Digestion System

Workstation for rapid microwave analysis

‍WhenPreeKem approached WILDDESIGN, the company was planning to move from Asian to Western markets. PreeKem's existing brand and product design was not suitable to achieve the desired goals on an international level. We were commissioned to develop a new product design and graphical user interface GUI, as well as to create a new brand image and visual identity.

Design process

‍Afteranalyzing the competition and evaluating user interviews, WILDDESIGN developed two new products with a focus on security and user-friendliness. The previous physical interface with buttons was replaced by a user-friendly touchscreen.

Design result

‍PreeKemsuccessfully launched the two products "Excel 2010" and "Q2" in the western markets and attracted many interested parties to the PreeKem stand at its first trade fair appearance in Germany. As a result of this reorientation, PreeKem recorded a sharp increase in incoming orders. In the meantime, there has been increasing feedback from users that they appreciate the new design and feel very confident with the graphical user interface on the touchscreen.

What was the WILDDESIGN part?

• Two new product design families
• Easy-to-use touchscreen GUI
• A new consistent brand image

GUI

Project task

‍Theproject began with intensive research into usage habits in the laboratory: together with product design and branding, the aim was to create both a comprehensive brand experience and a significant improvement in use. New pen input options and simplified operation of the device itself were a natural addition to the user interface.

What was the WILDDESIGN part?

Concept

• Requirements analysis, functional and workflow analysis
• User interface/interaction
• Style guide ("look and feel")
• Design prototypes
• Menu structure and navigation

Execution

• Specifications
• Styleguide
• Prototypes (screen design)
• GUI platform

2-language fire and CI manual

Project task

‍PreeKem, a highly successful specialist for technical laboratory equipment in Asia, was faced with the challenge of opening up the western market for its products. A new image, which WILDDESIGN developed together with naming and product design, now enables a fresh start in new markets.

What was the WILDDESIGN part?

Concept

• Bilingual naming development
• with a focus on the young and modern corporate culture
• Strong connection to product design and user interface

Execution

• Definition of visual identity
• Design grid for website and print media