July 2012 | SIM, which stands for "Scientific Instruments Manufacturer GmbH". The Oberhausen-based company is a manufacturer of laboratory analysis equipment, such as gas chromatographs and corresponding accessories for laboratory analysis.

We have been responsible for the design of the product line for around seven years and have developed ten individual products in close collaboration with SIM to date. The lines, color scheme and operation are now coordinated down to the last detail. This results in a strong appearance, as SIM Managing Director Rolf Eichelberg notes at least once every two years when the devices are neatly lined up at the Analytica trade fair stand.

... at the trade fair stand, which is also designed by the WILDDESIGN team - the project manager is Milan Marovac, who is supported by Dennis Kulage. Thanks to the many years of cooperation and the diverse tasks, SIM is a partner that every team member has dealt with before, we know each other very well and that is what makes the quality of the cooperation.

And time and again, we have found that the skills of SIM and WILDDESIGN complement each other perfectly and that we create great products together. The geographical proximity of the two companies is also a great advantage: the distance between Oberhausen and Gelsenkirchen allows for intensive and flexible collaboration. And we hope that we will continue to do so for at least the next seven years...

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