Project task

‍January2008 | Sanyo is one of the largest manufacturers of digital cameras in the world. Sanyo came to WILDDESIGN to design the next generation of digital cameras and to investigate the feasibility of new material applications.

Design process

‍Basedon our intensive research into target users, user environments and 2007 design trends, we proposed a broad portfolio of different design concepts. Sanyo chose a design that was completely tailored to the aesthetic effect of carbon fiber. With this innovative design, we transferred both fashion elements and a more robust appearance to the camera body.

Design result

‍Althoughthe concept was developed back in 2007, the use of carbon still has great design potential in the digital camera market.

Project facts

‍-intensive user research
- R&D in the field of innovative surfaces
- first-time use of carbon texture
- striking design, ahead of its time