Project task

October 2010 | SanDisk, the world's largest manufacturer of USB memory sticks, commissioned the WILDDESIGN team to develop a new USB stick for the Xbox. The design language was to be based on the Microsoft games console, but at the same time have a high degree of independence.

Design process

‍Afterextensive analysis, we succeeded in transferring the abstracted Xbox design language to the USB stick. Together with the SanDisk engineers, we developed the selected designs through to the tooling test.

Design result

‍Threeof our designs have been approved and mass produced by SanDisk. The simple and strong designs perfectly combine style and function of consumer electronics.

Project facts

‍-Analysis and transfer of the Xbox design language
- Designed for mass production
- Three USB sticks realized