Medical products must be one thing above all: functional and safe. But what place does creativity have in this environment? The best creative ideas often come directly from the field. Imagine doctors who are annoyed every day by the fact that a sterile barrier can only be created by physical contortions. Most of them get used to it, but there are always those who wonder how it can be done better. This is exactly what we as designers have been waiting for. We take up such impulses and develop them further using our creative methodology together with those affected. Digital technology and AI are now adding to our already large arsenal of creative methods.

The classic tools - far from exhausted

New approaches through interdisciplinary teamwork and external perspectives

Creativity often only unfolds when different minds come together. Interdisciplinary teamwork and exchanges with external experts open the door to new ideas. Different perspectives and approaches enrich the creative process and lead to solutions that a single person might never have found. Many of our projects consist of independent consortium partners with equally independent perspectives, whereby we as designers often take on a moderating role in the interdisciplinary exchange. Digital whiteboards such as Miro or Mural enable us to work together creatively as a team on an ongoing basis and document progress at the same time.

Posture and creative energy

Who would have thought that our posture has an influence on our creativity? Studies show that working in a standing position not only promotes health, but also increases creative energy. A simple change of position can stimulate the flow of thoughts and allow new ideas to bubble up. Height-adjustable desks and high tables for spontaneous group meetings have long been standard in our offices. On the other hand, there is still room for improvement in the creative walk, i.e. talking while walking with the aim of getting thoughts flowing.

Unique benchmarking: learning from the best

‍Lookingat successful products from the competition can be not only frustrating but also extremely inspiring. However, unique benchmarking does not mean simply copying. It's about recognizing the strengths of competitors while avoiding their weaknesses. This results in products that are better and more innovative. As part of the research phase, we analyze competitor products in order to work out their success factors. We implement these factors in an abstract and innovative way, resulting in a superior design.

Redefinition through technology and design

‍Themedical industry thrives on innovation. New technologies and fresh designs enable us to completely redefine existing product categories. This is a key strategy in medical design: questioning the tried and tested and rethinking it. With the long development cycles in medical technology, it is always worth taking a look at technological possibilities that did not exist in the previous version, such as 3D printing or new display technologies.

Facelift for existing products

‍Sometimesa facelift is all it takes to breathe new life into an ageing product. Small changes in design or functionality can improve the appearance and boost sales. A fresh look and optimized features make the product more attractive to customers. We often find that a radical design is not the best approach, as customers are too accustomed to the old standard. This is where a facelift helps.