Shortly after our merger, we are already looking forward to the next event: from June 2021, we will be launching interdisciplinary product design at our newest and first location in Central Germany, our "Design Brewery".

Our product designer Benjamin Götze can already see his future workplace in front of him and is getting really hands-on: he is building furniture for the workshop himself. With customized interior design, he wants to create the right atmosphere to make creative work possible. As part of the larssoncreative group, we are currently putting the idea for a new location into practice. Sven Dörhage and Benjamin Götze from WILDDESIGN are responsible for the construction and expansion of the office. They are motivated to transform the old building into a young, creative attraction .

"I turned my hobby into a profession with industrial design," says Benjamin Götze, a man of conviction.

The planning and design of the new premises gives us the opportunity to realize our vision of a modern and creative working environment and to create real added value for the larssoncreative group with the new office.

Our old brewery in Olvenstedter Straße

We could hardly have wished for a better building: formerly a brewery, then a cooking school and now a design agency - our new office is located in a cozy, listed brick building with a large glass front and extends over three floors. The open workspace is planned for the first floor, the laboratory for creative and prototypical work. Here there will be raised work surfaces for sketches, prototype production and usage analyses. Workshops will be held in the laboratory. Directly above: Offices on the 1st floor and the 2nd floor can be used as a retreat or for meetings.

We chose Magdeburg because: The state capital of Saxony-Anhalt is characterized by culture, education and industry. Parks and its proximity to the River Elbe characterize its reputation as one of the greenest cities in Germany. Numerous cultural institutions, event venues and universities create a lively city that is on trend. The universities in particular, with their renowned design-related courses of study, were a decisive factor in the choice of location. We want to help shape the future-oriented development of the city as a young and attractive employer. The new location is situated in the triangle between Hanover, Berlin and Leipzig. The capital and customers from northern, eastern and central Germany are therefore very close - and health-related design solutions are in demand in more and more sectors.

Saxony-Anhalt - what do we bring to the region?

We bring a bundle of energy and know-how to help shape a positive future for the area. Our experience and expertise come together with the enthusiasm to be able - and want - to develop something new and extraordinary. We want to strengthen medical design in the region - just as we did a few years ago at our second German location. The WILDDESIGN office in Munich has been in existence since 2015 and, despite strong competition, has become a permanent fixture in the regional life science scene in just a few years. Office manager Sven Dörhage is delighted with the expansion:

We want to expand our existing network and build strong structures in the region. All of this in person on site - both analog and digital.

Magdeburg is a city steeped in science - Otto von Guericke sends his regards. But there are also young disciplines and faculties here. Among them is the STIMULATE research campus: This is dedicated to new technologies for image-guided, minimally invasive surgical methods. In the Ottostadt, courses of study offer meaningful content for developers and designers of medical devices. Disciplines such as industrial design and interaction design are represented, as well as specializations such as integrated product development and medical systems. This gives students an overarching awareness of design, medical and engineering technology. The connection to the university landscape offers many opportunities: lectures, internships and joint projects are exciting and enriching for both sides. Together we can exploit the potential of research-based product development.

Focus on UX - opportunities for design?

In this new office, too, we will continue to develop the discipline of design and focus on the challenges of the future. Here, too, we are relying on the WILDDESIGN strength: medical design. In the design of medical equipment, there is an increasing demand for user experience (UX) and usability studies - a starting point for us to align our portfolio with this. Ergonomics and comfort analyses will become an integral part of our future development processes.

The new location offers a great opportunity: virtually at the same time as the merger with our new sister companies milani and evrbit, new incentives for analog and digital services and processes are being created here. All larssoncreative offices can benefit from this. - Benjamin Götze

What is our vision for Magdeburg?

The buzzword is user experience. We hope to gain important insights into user-friendly designs by prototyping and testing a lot, just like in a laboratory. Together with our partners evrbit and milani we can ideally transfer UX into digital solutions. With the rise of autonomous systems, AI solutions and digital twins , we look forward to future challenges and innovations in the healthcare industry.

Click here to go to the website of our new Magdeburg product design office.