September 2012 | Our collaboration with Amoena, a leading international provider of silicone breast prostheses based in Raubling near Rosenheim, is an exciting challenge of a special kind. The motto here was "as inconspicuous as possible" right from the start.

Over the past few years, the WILDDESIGN team has been working continuously in the form of a retainer to design and develop the most important marketing materials such as trade fair displays, posters, operating instructions and equipment for the point of sale.

In addition to the marketing-oriented tasks, our team has also been working on a redesign of the packaging and special packaging solutions, e.g. for swimming prostheses, in recent months. According to project manager Oliver Koszel, the particular difficulty was to work as unobtrusively as possible with a sensitive topic such as breast prosthetics: "With normal projects, the aim is to make a strong and striking impression.

Restraint and sensitivity were therefore required here in order to promote the self-esteem of sick women as sensitively as possible." We were able to learn a lot from these projects in the field of soft tones and would like to thank the great Amoena team around Brigitte Seehaus, Malissa Magyar and Iris Schäfer for the excellent cooperation so far.