August 2012 | Case study on product and packaging development for Datacolor's global color measurement system.

DATACOLOR COLOR CALIBRATION

DESIGN OF A PROFESSIONAL CALIBRATION TOOL
Calibration tool & high-tech print packaging
Understanding the workflow and needs of professional photographers

Datacolor wanted to consolidate its market position as a global leader in color calibration in the western world and underline its move into Asia with a strong and innovative product.

DESIGN PROCESS

‍Ourdesigners researched the professional photographer workflow and got to know their needs. Various concepts were developed based on user scenarios. Prototypes helped to test and validate the ergonomics of our solutions.

DESIGNER RESULT

‍TheSpyder CHECKR was launched in September 2010 and was sold out two months later. This marked Datacolor's successful entry into the Chinese market.

WHAT WAS THE WILDDESIGN PART?

• Understanding the workflow and needs of professional photographers
• Prototyping and 3D CAD data for mass production
• Market success for Datacolor

DATACOLOR PACKAGING DESIGN

PROJECT TASK

‍TheDATACOLOR range of color calibration products enjoys the trust of many professional and semi-professional users worldwide. The existing product packaging had now been "in service" for several years and it was imperative to rejuvenate the packaging design and find an optimized packaging concept. In addition, printed materials in 13 languages were developed to accompany the packaging design.

DESIGN PROCESS

‍Weexplored new possibilities in the packaging structure to better protect the products and created new graphic layouts that were in line with the overall product line. With strong technical support, we developed several mock-ups to find a good balance between "in-shelf" product presentation, unboxing experience and product protection.

DESIGNER RESULT

‍Theproduct packaging - including a plastic blister - allows the products to be shipped safely. The display of the packaging has become much more attractive and the overall perception across the entire product line has been implemented uniformly.

WHAT WAS THE WILDDESIGN PART?

• Innovative packaging concept
• Design of a packaging line
• Multilingual insert set