Arab Health is the largest MedTech trade fair in the world and an important platform for companies to present their products and services and make new business contacts. As a German design agency, WILDDESIGN exhibited at Arab Health for the first time in January 2023 and for the second time the following year in our role as industry experts and consultants at the Bavaria joint stand. We offer German companies solutions in the areas of user-centric innovation, digitalization and design for manufacturing to counter global competitive and cost pressures.

User-centered innovation

One of the most important challenges in the development of medical technology products is to focus on the needs and wishes of the user. By taking user requirements into account, products and services can be developed that not only meet their technical purpose, but also achieve greater user satisfaction and higher product acceptance and performance.

One example of our user-centered innovation approach is the development of OT instruments, the orthopaedic surgical instruments for B.Braun Aesculap. Through regular customer feedback loops and extensive testing in collaboration with international surgeons and nursing staff, the instruments have been ergonomically optimized to meet the needs of users.

Not only has the ergonomics been improved, but the cleanability of the instruments has also been made easier. The use of stainless steel as the only continuous material type and a design tailored to the manufacturing process have reduced cleaning times and extended the service life of the instruments - which has a positive overall effect on the cost situation.

This user-centered approach has resulted in a series of more than 270 individual instruments that are of great benefit to both users and payers.

Digitization

Digitalization has played an increasingly important role in the medical technology industry in recent years and offers numerous opportunities to optimize processes and improve product quality. We advise companies on the development of digital strategies and the implementation of digital projects.

The "Mona" project , an AI-supported expert system for the intensive care unit of our customer Clinomic, illustrates these possibilities very well. The use of artificial intelligence and machine learning enables convenient and time-saving documentation for the treating staff, which is always tailored to the patient's current condition and medical history.

Digital prototyping is another option for digitalization at an early stage of product development. By using 3D modelling and simulation technologies, products can be tested and optimized virtually during the development process. This makes it possible to reduce development time and costs and increase the quality of the final product.

Design for Manufacturing

Considering manufacturing aspects early on in product development can help to reduce costs and improve product quality. We support companies in optimizing their manufacturing processes and selecting materials and components. One example of this is the development of the Elisa 300/500/800 family of intensive care ventilators for our customer Löwenstein medical, which are based on a common platform and therefore enable easier maintenance, interchangeability of components and cost-efficient procurement.

We look forward to presenting our experience and solutions at Arab Health in the future and to meeting with German medtech companies. As a leading medical design agency with four locations in Germany and China, extensive experience and a proven track record, we can help German companies overcome these challenges and succeed in the global medtech market.

Visit our team Marc Ruta and Sven Dörhage at our stand at the NRW joint stand in Hall Z3 to find out more about our projects and offers.