Expertise
What good are design awards in medical technology? Appearance or more?
Should we, can we?
Our customers ask us this time and again. Design awards have a special appeal. Everyone is actually keen on them. But what's the point? Are design awards in medical technology more than just glittering trophies?
Brand value and awareness
The sober truth: design awards are not a miracle cure for sales growth. Winning an award will not suddenly drive up sales of your products. But the real strength of design awards lies elsewhere.
A design award is an investment in your brand. With every award, you show the world that you take design and user-friendliness seriously. You make a clear statement: "We invest in quality and innovation." This contributes to your brand values and strengthens brand awareness.
Orientation towards the greats
Take the big players in the industry as an example. Companies such as B. Braun or Löwenstein Medical are regularly represented in design competitions. They use these platforms to underline their innovative strength and commitment to good design. This strategy helps them to strengthen their brand and position themselves as leading innovators.
But this is not only interesting for big brands. Design awards offer a valuable opportunity for start-ups and small niche brands in particular to draw attention to themselves. They can stand out from the competition and demonstrate their innovative strength. An award can often be the first step towards a broader market perception.
Setting an example
By taking part in design competitions, you signal that your company is at the forefront of development and thus stands out from the competition. And today, design is one of the most important differentiators between otherwise equivalent products. An award shows that you are prepared to invest time and resources in outstanding design. This sends a strong signal to customers, partners and investors.
Internal motivation and pride
Winning a design award not only motivates externally, but also internally. Your team will be proud of the recognition and feel validated in their work. This pride can increase productivity and creativity - an often underestimated benefit.
A reason to celebrate
An award for a customer project is always an occasion for Wilddesign to celebrate. Over the past decades, we have received more than 100 awards for our work on customer projects. These awards always go to the whole team. That's why the world's most prestigious awards, such as the Red Dot and the iF Award, always mention the design team and the customer's in-house team. Take a look at our awards page to find out more.
The overall picture counts
Design awards are not a panacea and certainly do not guarantee market success, but they are nevertheless a valuable tool in your brand strategy. They support the perception of your company as innovative and design-oriented. And even if there is no direct sales boost, the long-term benefits for your brand should not be underestimated.
Design awards are more than just appearances. They are a signal to the market and a motivational boost for your team. So why not listen to the big names and set an example?
04 Tips from the expert
- Use design awards to strengthen your brand
Design awards are an investment in your brand awareness and perception. They show that you take design and user-friendliness seriously and make a clear statement about quality and innovation. - Motivate your team with this recognition
Winning a design award increases pride and motivation within your team. Recognizing the work done can boost productivity and creativity - an often underestimated benefit. - Find the right time to enter
Plan your participation in design competitions strategically. Since the competitions take place every year, choose the optimal moment to submit your innovations and gain maximum exposure. - Celebrate your successes
Use the awards you have won as an opportunity to celebrate. Preferably together with us! This not only strengthens team spirit, but also increases the positive perception of your company in the social media.
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