Expertise
Design strategy - Quo vadis, design
Design strategy answers the question of where you should direct your design. Do you know what makes your products successful? Not quite? Then let's find out together.
Creativity needs a solid foundation
Design Strategy
ASK QUESTIONS...
The right design can only be found by asking the right questions. This has to happen at the beginning. We start with the user or buyer and explore their needs using simple, pragmatic methods. For example, with our self-developed 24 design factors tool we developed ourselves. And other methods that create a high level of identification with the results through intuition and participation.
... AND OBSERVE.
We do not create a basis for innovation through extensive statistical surveys, but by closely observing habits, processes and by looking at errors and risks.
Suitable performance models
DESIGN PORTFOLIO ANALYSIS
Thedesign portfolio analysis compares your products with those of key competitors and identifies development opportunities for design intent and product range design.
RESONANCE TESTING
The design laboratory for the creation and validation of design directions comprises the targeted production of ideas and feasibility checks based on a series of requirement filters.
CO CREATION WORKSHOP
The co-creation workshop is a method that allows different groups (marketing, development, service, users) to work on a common objective. A positive experience of working together.
DESIGN-AWARD STRATEGY
Design is an excellent marketing amplifier - international design awards are the perfect instrument for this. As part of the design award strategy, we select the right awards and take care of the processing.
RESONANCE TESTING
How the new design will be "received" should be checked at an early stage. User or expert interviews help to carry out a reality check. Variants are evaluated in comparison and the willingness to buy is checked.
CHINA MARKET & DESIGN STRATEGY
For many medium-sized companies, effective access to the Chinese market involves a large number of cultural adjustments. With our China Market Design Strategy and Intercultural Branding, we provide you with the optimal basis for strategic decisions.
News & links on the design strategy
-> 15 current design trends in medical technology
-> 9 simple anti-flop strategies - for successful product development
-> Color & Trend Study - inspiration for Geberit development
-> Cross Culture Design - Markus Wild's China story
-> Ethnographic Workshop with Simon Kwan - reading cultural contexts
Do you have any questions about design strategy?
Just give me a call: +49 209 702 642 00
Markus Wild / Design Manager
markus.wild(at)wilddesign.de
360° DESIGN-SERVICES
- DESIGN STRATEGY
- DESIGN MANAGEMENT
- INNOVATION MANAGEMENT
04 Tips from the expert
- Ask the right questions at the beginning
Lay the foundation for successful design by researching the needs of your users and buyers. By asking the right questions, you will understand what makes your products successful. - Observe the habits and processes of your users
Instead of relying on extensive statistics, closely observe the habits, processes, errors and risks of your users. These observations create a solid basis for innovation. - Use strategic design methods
Use methods such as design portfolio analysis, resonance testing and co-creation workshops. These help you to develop and review your design in a targeted manner and increase identification with the results. - Take cultural differences into account in your design strategy
When targeting international markets, it is crucial to make cultural adaptations. With specific strategies such as the China Market Design Strategy, you can effectively enter new markets and make informed strategic decisions.
Frequently asked questions
