Design strategy answers the question of where you should direct your design. Do you know what makes your products successful? Not quite? Then let's find out together.

Creativity needs a solid foundation

Design strategy

ASK QUESTIONS...
The right design can only be found by asking the right questions. This has to happen at the beginning. We start with the user or buyer and explore their needs using simple, pragmatic methods. For example, with our self-developed 24 design factors tool we developed ourselves. And other methods that create a high level of identification with the results through intuition and participation.

... AND OBSERVE.
We do not create a basis for innovation through extensive statistical surveys, but by closely observing habits, processes and by looking at errors and risks.

Suitable performance models

DESIGN PORTFOLIO ANALYSIS

‍Thedesign portfolio analysis compares your products with those of key competitors and identifies development opportunities for design intent and product range design.

RESONANCE TESTING

The design laboratory for the creation and validation of design directions comprises the targeted production of ideas and feasibility checks based on a series of requirement filters.

CO CREATION WORKSHOP

The co-creation workshop is a method that allows different groups (marketing, development, service, users) to work on a common objective. A positive experience of working together.

DESIGN-AWARD STRATEGY

Design is an excellent marketing amplifier - international design awards are the perfect instrument for this. As part of the design award strategy, we select the right awards and take care of the processing.

RESONANCE TESTING

How the new design will be "received" should be checked at an early stage. User or expert interviews help to carry out a reality check. Variants are evaluated in comparison and the willingness to buy is checked.

CHINA MARKET & DESIGN STRATEGY

For many medium-sized companies, effective access to the Chinese market involves a large number of cultural adjustments. With our China Market Design Strategy and Intercultural Branding, we provide you with the optimal basis for strategic decisions.

News & links on the design strategy

-> 15 current design trends in medical technology
-> 9 simple anti-flop strategies - for successful product development
-> Color & Trend Study - inspiration for Geberit development
-> Cross Culture Design - Markus Wild's China story
-> The Muuyu web project - a "glocal" brand and the trending topic YOGA
-> Ethnographic Workshop with Simon Kwan - reading cultural contexts

Do you have any questions about design strategy?
Just give me a call: +49 209 702 642 00
Markus Wild / Design Manager
markus.wild(at)wilddesign.de

360° DESIGN-SERVICES‍

• DESIGN STRATEGY
• DESIGN MANAGEMENT
• INNOVATION MANAGEMENT