TRILOS CAPITAL GOODS DESIGN

PROJECT TASK

‍March2013 | The newly founded company Trilos is all about three-roll mills. We had the exciting task of developing the brand and product identity for Trilos. Our client's aim was to gain a foothold in the global market. To appeal to new customers, WILDDESIGN therefore developed a concept for this highly integrated machine that also makes a strong visual impression.

360° BRAND AND PRODUCT DESIGN

‍WILDDESIGN's 360° approach initially focused on the branding of the newly founded company. We analyzed the core values and requirements to create a corporate image that tells a story but at the same time is focused on the future. Thanks to our competitive analysis, we were also able to identify advantages that showed our client potential market niches.

We drew up a list of possible names for the new brand that evoke strong feelings and all revolve around the theme of "three". This is how the brand name Trilos came about. After creating the brand story, we continued seamlessly with the concept development for the product and the brand identity. We wanted to create a product that stands out due to its external appearance and reflects the values of the young company. The chosen values "Refined" and "Bespoke" stand for the precision, user-oriented operation and customized design of Trilos' three-roll mills.

TRILOS PRODUCT DESIGN

THE NEW TRILOS PRODUCT DESIGN

‍Inthe product design was primarily about creating a clear and uncluttered overall impression. Here we chose a new approach that clearly sets it apart from the competition. What sets the Trilos three-roll mills apart from other products on the market is the smart and fully customizable user interface. user interface. We focused on making difficult and complex functions easy to understand in an integrated and electronically controlled touchscreen, which is not available from any other supplier in this form. The rounded corners and the rectangular screen create an interesting contrast. The blue splashes of color make the design stand out and add variety. It looks elegant and professional.