December 2012 | Case study about a fundamental brand development including naming and packaging design for the international start-up company VYON.

VYON - VISIBLY YOUNGER

Development of a new, strong global brand for cosmetic products and roll-out on marketing material for the brand launch.

Within a year, the start-up company consisting of the four founders wanted to launch a strong brand identity for the private label business. The aim was to "bring to life the unmistakable and unique values of luxurious cosmetic products made in Germany" in the form of a transparent and honest new brand.

DESIGN PROCESS

‍Acomprehensive market analysis was the basis for the BRAND STRATEGY STATEMENT, which was defined in joint workshops with the four founders of the start-up company. This brand strategy formed the basis for the name development and the subsequent development of the brand world, including the definition of mood boards, imagery, logotype and CIM. Due to the international orientation of the brand, this process was carried out in close cooperation with the WILDDESIGN team in Shanghai.

DESIGNER RESULT

‍Visionarythinking and authenticity complement each other in VYON visibly younger. VYON Beauty GmbH successfully develops cosmetic lines and treatment concepts for the national and international beauty market. With products of the highest quality, superior benefits and proven effectiveness, VYON takes responsibility for actively maintaining healthy skin. The company founders concentrate on their core competencies, in which they have excellent know-how and offer innovative cosmetic solutions for a better quality of life. The development of VYON visibly younger has not only convinced consumers, but also the entire beauty world and has attracted a great deal of attention internationally. Last but not least, the enormous demand impressively proves that luxurious cosmetics and good design are less an end in themselves than a decisive sales argument.

WHAT WAS THE WILDDESIGN PART?

• Comprehensive competitive analysis
• Definition of brand strategy (portfolio mapping, properties / functions)
• Brand identity definition, naming, logotype, tagline, CIM
• Design for website, stationery, business cards, posters, packaging‍‍