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Expertise

What risks does the designer bear?

Expertise

What risks does the designer bear?

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risks-in-design

These and 6 other regularly asked questions (FAQ) are always of great interest to our customers and clients.

  1. -> What does design cost?
  2. -> What rights do I have to the design as the client?
  3. What risks does the designer bear?
  4. -> How can the quality of design performance be measured?
  5. -> Who does a design agency work for?
  6. -> How does a design project work?
  7. -> How do I start a design project?

What risks does the designer bear?

‍Youknow the common prejudice of the "paper designer" who paints pretty pictures and then stays away from any risk. Of course you don't want that. Essentially, the designer bears the risk of being able to deliver the agreed service in full at the agreed time. To do this, sufficient numbers of qualified employees must be available, which represents a business risk for the design agency. Freelancers are often brought in to buffer peaks in demand, but they are treated and managed as if they were the designer's own employees, so that full capacity is available at all times.

And if you don't like it?

‍Unfortunately, it also happens from time to time that the desired result is not sufficiently agreed between the designer and client and the client simply cannot see themselves reflected in the creative results. Anything can happen - and most designers behave as team players in this case. If it makes too little sense to continue the project, it should be possible to terminate the collaboration at short notice by mutual agreement and the expenses incurred up to that point should be compensated with an appropriate discount.

Further risk minimization

‍Toensure that there is no doubt about the completion or quality of the results, you should agree the acceptance criteria with your design partner early on in the project. Once they have been set out in detail, they can simply be ticked off at the acceptance stage. Unfortunately, far too few designers also have professional liability insurance for designers. This is not required by law, in contrast to the engineering profession. Our office decided to take out this insurance voluntarily last year, and we will be happy to provide you with details.

Are there any unanswered questions? Either way, don't hesitate to ask us or leave a comment. It all starts with the first contact - do it now!

Further links:

VDID: Information on design contracts
WILDDESIGN is a member of Germany's largest professional association

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Frequently asked questions

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Author
Markus Wild
Medical design expert, entrepreneur in the design business for more than 30 years. Industrial Designer (Folkwang) Markus Wild writes about design and innovation management, creative methods, medical design and corporate strategy.

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